Huggle x La Folie Douce
Meribel, France

We went out to Meribel to produce a number of event activations with La Folie Douce and dating app Huggle. We partnered with La Folie Douce to create a whole brand takeover of their famous apres-ski parties, in order to increase awareness and drive app downloads. We worked with suppliers to create exciting and relevant merchandise for giveaways, as well as sourcing and training ski seasonnaires to act as brand ambassadors throughout the parties.